<p>A radical environmental group uses millions of dollars from liberal dark money groups to try and teach climate activists how to talk like human beings.</p>
<p>The organization, Potential Energy Coalition, a 501(c)(3), <a href="https://potentialenergycoalition.org/our-approach/" target="_blank" rel="noopener">says it</a> “creates and executes marketing campaigns grounded in deep analytics and human-centric stories that are proven to persuade.”</p>
<p>One of Potential Energy’s projects is the “Talk Like a Human” campaign, an attempt to change messaging on climate change. A slide of this presentation obtained by The Daily Wire shows the group encouraging people not to use words like “climate change” or “warming,” and instead use “extreme weather” and “over heating [sic],” respectively. The group also suggests people no longer use the term “sacrifice” when talking about the subject and instead use words like “enjoy,” suggesting a more positive future than the doom and gloom typically associated with climate change activism.</p>
<div id="attachment_830969" style="width: 293px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-830969" class="wp-image-830969 size-full" src="https://dw-wp-production.imgix.net/2024/11/Climate-Glossary.png" alt="A glossary of terms for discussing climate change." width="283" height="262" /><p id="caption-attachment-830969" class="wp-caption-text">Potential Energy Coalition slideshow</p></div>
<p>The organization also features a series of slides telling participants not to exaggerate and explains that while “climate crisis” and “climate emergency” work for people who are already terrified of climate change, it doesn’t work for people who are not. The slides also suggest keeping the phrasing tied to where a person lives rather than globally and talking about fighting pollution rather than climate change.</p>
<p><a href="https://www.amiracist.com/?_gl=1*jtghwp*_gcl_au*ODQ1NjYzNTg2LjE3Mjg5MDk3OTE.*_ga*MTc2NzM0NDQ2NS4xNzI4OTA5Nzkx*_ga_CZKR9ZYKJP*MTczMDEyMDgwOS40OS4xLjE3MzAxMjA4MzkuMzAuMC4w" target="_blank" rel="noopener"><strong>MATT WALSH’S ‘AM I RACIST?’ NOW STREAMING ON DAILYWIRE+</strong></a></p>
<div id="attachment_830971" style="width: 218px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-830971" class="size-full wp-image-830971" src="https://dw-wp-production.imgix.net/2024/11/Climate-Talk.png" alt="A slide detailing how to talk about climate change." width="208" height="176" /><p id="caption-attachment-830971" class="wp-caption-text">Potential Energy slideshow</p></div>
<div id="attachment_830975" style="width: 213px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-830975" class="size-full wp-image-830975" src="https://dw-wp-production.imgix.net/2024/11/Climate-Change-Slide-4.png" alt="A slide detailing how to talk about climate change." width="203" height="210" /><p id="caption-attachment-830975" class="wp-caption-text">Potential Energy slideshow</p></div>
<div id="attachment_830977" style="width: 216px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-830977" class="size-full wp-image-830977" src="https://dw-wp-production.imgix.net/2024/11/Climate-Change-Slide-6.png" alt="A slide detailing how to talk about climate change." width="206" height="252" /><p id="caption-attachment-830977" class="wp-caption-text">Potential Energy slideshow</p></div>
<p>The organization was once <a href="https://hewlett.org/grants/windward-fund-for-the-potential-energy-coalition-project/" target="_blank" rel="noopener">a sponsored project</a> of the Arabella Advisors dark money network’s Windward Fund before it spun off into its own separate nonprofit.</p>
<p>Still, Potential Energy continues to rake in millions of dollars from Arabella-managed groups, including $17.5 million in grants from the Windward Fund between <a href="https://projects.propublica.org/nonprofits/organizations/473522162/202203139349304570/full" target="_blank" rel="noopener">2021</a> and <a href="https://projects.propublica.org/nonprofits/organizations/473522162/202323149349302457/full" target="_blank" rel="noopener">2022</a>, and another <a href="https://www.windwardfund.org/wp-content/uploads/2024/11/2023-Windward-Fund-Form-990-Public-Disclosure-Copy.pdf" target="_blank" rel="noopener">$13 million in 2023</a>. The Windward Fund paid Potential Energy nearly $2 million in consulting services between <a href="https://projects.propublica.org/nonprofits/organizations/473522162/202143169349311234/full" target="_blank" rel="noopener">2020</a> and <a href="https://projects.propublica.org/nonprofits/organizations/473522162/202203139349304570/full" target="_blank" rel="noopener">2021</a>.</p>
<p>Also in 2021, Potential Energy <a href="https://www.nbcnews.com/politics/politics-news/green-groups-launch-10-million-ad-campaign-pressuring-biden-congress-n1261177">joined</a> other dark money groups, Climate Power and League of Conservation Voters, on a more than $10 million advertising campaign to urge President Joe Biden and Congress to pass a spending bill directed toward climate change. In 2022, the Inflation Reduction Act was passed, which <a href="https://www.epi.org/blog/the-inflation-reduction-act-finally-gave-the-u-s-a-real-climate-change-policy/" target="_blank" rel="noopener">allocated billions toward climate change initiatives</a>.</p>
<p>Also in 2022, Potential Energy brought in <a href="https://www.causeiq.com/organizations/view_990/824652837/f38170272fb34ba0251a9ef52c500e81" target="_blank" rel="noopener">$38.6 million in revenue</a>, nearly doubling its 2021 revenue. Its spending also nearly doubled.</p>
<p>Despite this effort, polls continue to show people aren’t willing to give up oil and gas. An American Enterprise Institute <a href="https://www.aei.org/wp-content/uploads/2024/10/Politics-Without-Winners-Can-Either-Party-Build-a-Majority-Coalition.pdf?x85095" target="_blank" rel="noopener">poll</a> from October asked participants whether they wanted to “use a mix of energy sources including oil, coal, and natural gas along with renewable energy sources” or “phase out the use of oil, coal, and natural gas completely, relying instead on renewable energy sources such as wind and solar power only.” By a 3-to-1 margin, participants backed the all-of-the-above approach.</p>
<p>Two-thirds of respondents in a September New York Times/Siena College <a href="https://www.nytimes.com/interactive/2024/09/08/us/politics/times-siena-poll-likely-electorate-crosstabs.html" target="_blank" rel="noopener">poll</a> said they supported a policy of “increasing domestic production of fossil fuels such as oil and gas.” And an NBC <a href="https://www.nbcnews.com/politics/2024-election/poll-voters-repelled-election-denial-overturning-roe-drawn-economic-pr-rcna175791" target="_blank" rel="noopener">poll</a> from October found that 67% of respondents said they were more likely to support a candidate who wanted to expand fossil fuel production.</p>

<script async src="https://www.tiktok.com/embed.js"></script>
<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Backed By Millions In Liberal Dark Money, Group Teaches Climate Activists To ‘Talk Like a Human’

CONTINUE READING

‘Dangerous Precedent’: Court Sides With University Over Jury in False Rape Defamation Case

Trevor Bauer Wins Lawsuit Against False Accuser. Will The MLB Take Him Back?

Trump Admin Bans Illegal Immigrants From Getting Taxpayer-Backed Mortgages

Texas Man Arrested After Video Allegedly Shows Him Ramming ATV Into Tesla

Kristi Noem Tours El Salvador’s Gang Prison Before Threatening To Deport More Criminals

Columbia Anti-Israel Group Reactivated Instagram Account Just Before Oct. 7 Attack, Lawsuit Says

News

Climate Change

Dark Money

Fossil Fuels

Polls

U.S.

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Backed By Millions In Liberal Dark Money, Group Teaches Climate Activists To ‘Talk Like a Human’